By Keri Algar
SYDNEY, NSW: Kambrook has credited its rebranding and new packaging for the recent success of eight of its appliance products as measured by GfK data.
According to Kambrook, it topped GfK charts in August in eight product categories including irons, bagless vacuum cleaners and stick mixers.
“This is a fantastic result for the Kambrook team and demonstrates that our key messages are resonating with consumers – our products are highly featured, durable and affordable,” said Kambrook marketing manager Adam Tacey.
“Twelve months on from our rebranding, we’re reaping the benefits of our smart new packaging. It has significantly improved our in-store presence. We hope that our brand new website will also contribute to our ongoing success.”
The appliances to sell more units than any other product in their category included the Citrus X-Press Juicer, Essentials Stick Mixer, Aquarius Cordfree Kettle, Rice Express, Essentials Wok, Upright Fan Heater, Steamline Iron and Cyclonic Bagless Vacuum Cleaner.