David Jones ‘top brand’ despite McInnes saga, Telstra trumps telcos

By Keri Algar

SYDNEY, NSW: A consumer poll has revealed David Jones is Australia’s most trusted department store in spite of one respondent stating that they “trusted DJ’s before the McInnes saga – but no longer”.

David Jones surpassed Myer by a small margin in the survey that asked participants to give their ‘gut-feel’ response on which brands they instinctively trust the most.

In the giant retailer category 36 per cent of respondents said David Jones was the most trusted department store brand, followed by 32 per cent backing Myer, 14 per cent for Target, 7 per cent for Big W, and 6 per cent for Kmart.

In the telecommunications category Telstra came out on top as Australia’s most trusted company with 52 per cent of the vote, leaving Optus, Three and Vodafone trailing in with 12 per cent, 7 per cent and 4 per cent respectively. Perhaps unsurprisingly, 25 per cent of Australian’s didn’t trust any of the mentioned companies.

The poll was conducted by MSI Global Alliance in Australia and New Zealand.
 

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