Electrolux family movie promotion

By Keri Algar

SYDNEY, NSW: Electrolux Floor Care has a new September promotion to suit the whole family in support of two of its floor care products.

With every UltraOne and UltraActive purchased in September Electrolux will offer a family movie pass to Cats and Dogs 2: The Revenge of Kitty Galore.

The family movie pass is valued at $76 and will be available via redemption with every UltraOne and UltraActive purchased at select retailers.

Julian Huitfeldt, product marketing manager Electrolux Floor Care, said there is a connection between the film and products which makes it an appropriate promotion.

“There is a great synergy between our UltraOne and UltraActive models and this film,” said Huitfeldt.

“Both UltraOne and UltraActive offer exceptional performance, especially for pet hair pick up. The film targets families with young kids and pet owners, very much the demographic we’re aiming at with these models.”

The promotion begins 1 September 2010 and finishes 30 September 2010.

It is available on UltraOne models Z8871P (RRP$799) and (Z8821PT RRP$649) as well as UltraActive models ZUA3860P (RRP $649), ZUA3830PT (RRP $499), ZUA3820P (RRP $399).

Cats & Dogs 2: The Revenge of Kitty Galore opens nationwide on 6 September.

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