Philips presents new products at IFA (videos)

By James Wells in Berlin

BERLIN, GERMANY: Philips has presented a new docking station for iPad, a new  steam station and fully automatic Philips Saeco coffee machine at IFA 2010.

Within the next few weeks, Philips will release the new Fidelio docking machine (RRP $699) which has been customised to fit all Apple audio products including the recently released Apple iPad.

Following the recent co-branding of products to Philips Saeco, a new coffee machine has been released for the crucial Christmas sell-in period. The new Exprelia machine will be positioned between the Saeco Xelsis (RRP $3299) and the Syntia (RRP $1499). Exprelia (RRP $2499) features a full metal casing and one touch cleaning and will be available within weeks to Australian retailers. Click on the video below to hear more about Exprelia from Saeco managing director, Chris Egan.

 

 

Also launched at IFA was the new Philips GC9140 steam station (RRP $599) which features auto-calc clean and auto cord winder. Click on the video below to hear more from Philips Consumer Lifestyle Australia and New Zealand senior manager, business development – personal care and domestic appliances, Peter Bosscher.