Harvey Norman, Sony and Apple amongst best brands in Australia

By Patrick Avenell

SYDNEY, NSW: Just one week after Interbrand released its global brand rankings for 2010, BrandAsset Consulting has released the Australian perspective on the world’s leading brands. This survey more accurately reflects Australian perceptions, as well as including brands that are either Australian or heavily targeted at Australia.

The big winner in 2010 is Google, which holds down both the #1 and #3 positions for its search engine and its portal, respectively. Sandwiched between Google is Microsoft, which also pops up at #4 for its Office product. Technology companies round out the entire Top 10, with Nokia at #5, Sony electronics at #6, Apple at #7 for the brand and #9 for the iPhone, eBay at #8 and Microsoft (again) Windows 7 at #10.

Also ranking highly are Bunnings Warehouse (#13), Canon (#15), Fisher & Paykel (highest dedicated appliance brand at #25), Panasonic (#32) and Samsung electronics (#33). That means Korean bragging rights go to the blue corner, although it’s by the slimmest margin, with LG coming in at #34.

Retailers in the list include Myer (#36), Harvey Norman (#39), Dick Smith Electronics (#95) and David Jones (#98).

Other selected placings include:

#14 Intel
#23 Facebook
#31 Woolworths
#37 Wii
#45 Gillette
#57 Nikon
#65 HP
#69 Dyson (only Floorcare brand on list)
#89 Toshiba
#94 Breville (only small appliance brand on list)

Notable absentees from the Top 100 include Sunbeam and JB Hi-Fi.

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