Consumers snap up interchangeable lenses: Ricoh, Samsung

By Keri Algar

SYDNEY, NSW: A number of camera suppliers are releasing interchangeable lenses in line with recent statistics by GfK that report a 32 per cent growth in the category for the second quarter of 2010.

Ricoh announced the release of a fourth camera unit for the GXR interchangeable unit system after the lens was showcased at the Photokina exhibition in Cologne this week.

“Faster focussing speeds are a key strength of the new camera unit. In combination with the bright F2.5 lens, a new drive mode has increased auto focus (AF) speed even in dark scenes, while an innovative Pre-AF function enables the camera to adjust focus to match the movement of a subject,” said a Ricoh spokesperson.

Samsung recently showcased its latest interchangeable lens for the NX100, which builds from its DSLR-styled predecessor the NX10. The NX100 features a slim, compact design with 720-pixel HD movie recording and will be available in October for RRP$899.

Global digital camera sales have been forecast to reach 141 million in 2010 by GfK Retail and Technology estimates.

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