Dyson Germany using Australia as test market (video)

By James Wells in Berlin

BERLIN, GERMANY: The German Dyson subsidiary will be using the sales and performance of the company's Air Multiplier fans in the Australian market to prepare the marketing plan early next year.

Dyson Germany sales director Andrea Strein, told Current.com.au at the IFA exhibition in Berlin that the Australian market is used by her subsidiary as a model for performance and the introduction of new products.

Dyson Germany is now the second strongest brand of vacuum cleaners in the market with 19 per cent growth in the first six months of 2010.

Dyson Germany is expected to start selling the AM02 and AM03 Dyson Air Multipliers in the lead up to the next European summer <!–[if gte mso 10]>

and will be using the performance of the Australian subsidiary to preview its reception in the marketplace.

Click on the video below to hear more from Andrea Strein live on the Dyson stand at IFA.

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