Bush fires up its first LED TV range at hot price points

By Patrick Avenell

SYDNEY, NSW: A week after stablemate Grundig launched its first range of LED LCD TVs, Bush Australia has joined in the edge-lit fun with the release of four new models under its own branding.

There are two Full HD and two HD models in the new range, with sizes ranging from 19 inches up to 24 inches. Bush has thus far carved out a nice niche for itself in the smaller TV size market, with consumers now able to choose between a wide variety of sizes, panel technology and screen resolution.

In the Full HD range, Bush has two 24-inch LED LCDs: one with an integrated DVD player and one without. One of the standout features of this model is that the user can record programming directly to a USB flash drive. Bush is quick to point out that this accessory is not included in the box with the TV.

In the HD range, which is old 1080i resolution, Bush has a 19-inch and a 22-inch model. This models also have USB recording, though neither has a DVD player. All four products in this new range have 6-star energy ratings.

Talking about Bush’s USB recording feature is sales director Brian Rogers.

“We find that families are looking for a great value for money TV which not only provides high quality pictures but convenient and easy to use extra features like the Play Pause and Rewind, which makes the Bush range perfect,” Rogers said.

The four new models in the Bush range are:

IDLED2402DVD (Full HD), RRP $579
IDLED2401 (Full HD), RRP $549
IDLED2201 (HD) RRP $449
IDLED1901 (HD) RRP $379

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