Life’s Green with LG’s new branding agreement

By Keri Algar

SYDNEY, NSW: LG has announced an exclusive three year agreement with outdoor concert circuit, A Day on the Green.

The concert circuit has attracted over 1.5 million patrons over 10 years and offers a solid platform for LG to promote its latest range of innovations in mobile and consumer electronics.

Under the LG brand platform, Life’s Good moments, the partnership is designed to give festival-goers the opportunity to experience the brand with a “chill out” suite, where patrons can experience LG products first hand.

The A Day on the Green experience of good food, good wine and great music is firmly established as one of Australia’s most popular concert events.

The 2010 circuit begins in October with concerts to be held across Australia, including artists Blondie, The Pretenders, John Farnham and Simply Red.

LG’s sponsorship of the event highlights the company’s commitment to helping Australians experience Life’s Good moments, according to Mark Nesci, corporate marketing manager for LG Electronics Australia.

“For LG, ‘A Day on the Green’ reinforces our ‘Life’s Good’ brand values and gives us a chance to share that with hundreds of thousands of our consumers around Australia,” said Nesci.
 

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