By Keri Algar
MELBOURNE, VIC: Its promotion after promotion for whitegoods giant Whirlpool, with its announcement this morning of another cross promotion with laundry detergent brand Omo.
In a similar campaign to 2008, consumers are able to redeem up to two years worth of free Omo Small & Mighty Powder Front Loader detergent when they purchase an eligible model from the range of Whirlpool front load washing machines.
Consumers have the additional option of purchasing an eligible Whirlpool dryer to receive a further 12-month supply of the recognisable Australian detergent brand.
This promotion rides on the back of the Million Dollar Promotion, giving customers the chance to win $1 million, as well as offering a free gift with a Whirlpool purchase, as reported on Current.com.au, in June.
Whirlpool is not shy of running consumer promotions, which in the past have included cash back schemes.
There is a considerable saving to be made when customers redeem the free detergent, according to Whirlpool’s Category Manager – Fabric Care, Steven Warner.
“Whirlpool is delivering to consumers a promotion that will lighten the load on their hip pockets,” said Warner in a statement.
“The opportunity to receive up to three years supply of washing powder together with a reliable and long-lasting Whirlpool laundry package is an opportunity too good to refuse.”
The amount of free detergent redeemable depends on the type of washer or dryer purchased, and there are various categories.
According to a statement released by Whirlpool, for valid claims on models WFS1073CD, WFS1055CD, WFS1273BD, WFS1071BD, WFE1070BD, AWD60A and WFE1075BD, consumers are eligible to receive six months supply of Omo.
For valid claims on models AWA970B , WFS1275CD and WFS1276BD, consumers are eligible to receive 12 months supply.
Valid claims on models WFS1285AW, WFE1485BD and WFE1485CD will receive 24 months supply.