SYDNEY, NSW: Sunbeam last night announced it had extended its MasterChef Australia small appliance sponsorship to include the forthcoming Junior MasterChef programme. As the name implies, Junior MasterChef will involve epicurean youngsters vying to be prince or princess (if not the king or queen) of the kitchen.
“This sponsorship is extremely exciting for Sunbeam, positioning us exactly where we want to be as the best small appliance brand for achieving culinary success at home,” said Sunbeam product marketing manager, food preparation and cooking, Nicole Cowley.
“The wildly successful first and second seasons of MasterChef clearly demonstrates that Australian families are hungry for engaging, interesting cooking shows and we believe Junior MasterChef will attract huge numbers, particularly considering its family-friendly fun format.”
As part of this sponsorship agreement, Sunbeam will continue to promote its products on billboards and through MasterChef’s popular digital channels.