By Ella Legg
Shoppers that purchase selected Sunbeam Verve irons between July 1 and August 31, 2010 will receive a Camilla Franks scarf valued at $89.95 via redemption, plus the chance to win a trip for two to New York Fashion Week valued at $47,000.
Consumers can choose from two new-season prints, as seen in the designer’s Avatar-inspired show at the 2010 Rosemount Australian Fashion Week.
The $47,000 trip for two to New York Fashion Week includes tickets to the event, after-party and a backstage tour. It also includes return business class airfares for two people, five nights in a five-star hotel, private transfers to and from the Fashion Week show and dinner at an New York restaurant.
The winner also will be treated to hair and make-up and will be given $10,000 spending money.
This promotion bolsters Sunbeam’s ‘protect your investment in fashion’ campaign.
The bonus scarf offer and trip for two to New York Fashion Week promotion is being supported with point of sale materials as well as advertisements in women’s fashion and lifestyle magazines including Australian Women’s Weekly, InStyle, New Idea and Who.
Sunbeam’s category manager for home care, Danielle Thompson said: “Verve irons are the ultimate fashion accessory. They make light work of the most stubborn creases, yet are gentle enough to care for delicate fabrics. They truly are an investment in fashion."
“Camilla only uses Verve irons on her delicate kaftans, so what better way to demonstrate their versatility than with a stunning silk-cotton scarf from her new collection?” she added.
Claims and entries can be lodged at www.sunbeam.com.au.