CRA takes digital radio to the road

Commercial Radio Australia will be hosting a series of workshops with leading automotive industry executives later in the week to help promote the advantages of DAB digital radio for the industry.

According to CRA, the workshops will provide an update on DAB+ digital radio internationally, details of the signal coverage in the five state capitals, plans for the regional rollout, a session on automotive receivers and information on the enhanced traffic and travel services with DAB+.

Joan Warner, CEO of CRA, said that it is crucial to get DAB+ digital radio in the sector as soon as possible.

“Getting DAB+ digital radio into cars is a priority and we want to work closely with the automotive sector to provide them with the most up-to-date information and understand their requirements,” she said.

“Digital radio is the future of radio in Australia and we are hosting the automotive workshop to engage with vehicle manufacturers and work closely with them on the integration of digital radio into cars and ensure the best possible reception.”

According to Warner, 49 per cent of radio listening is done in the home, but in-car listening is continually growing with around 32 per cent.

To demonstrate how DAB+ works on the road, a Pure Highway DAB+ in-car adaptor will be used. Representatives from Land Rover, Jaguar, Volvo, Subaru, Volkswagon, Audi, Mazda, Mitsubishi, Nissan, Skoda, Chrysler, GM Holden and Ford will be present.

The Sydney workshop will be held at Commercial Radio Australia in Surry Hills on 24 June and the Melbourne workshop will be at Swinburne University, Hawthorn on 28 June.

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