By Ella Legg
Fisher & Paykel, Westinghouse, Sony, Breville and Nokia came out on top in this year’s Reader’s Digest Most Trusted Brands survey.
Fisher & Paykel and Westinghouse were equal whitegoods category winners, followed closely by Samsung. In the electronics category, Sony was ranked at no.1, followed closely by Panasonic.
Breville was listed as the most trusted home appliance brand and Nokia took the number one spot in mobile phones.
The independently commissioned online survey of 750 Australian adults aged over 18 asked respondents to rate their trust of 133 brands on a scale of one to 10 across 22 categories. The quantity of submissions in each category is not released.
All results are featured in the July issue of Australian Reader's Digest which goes on sale tomorrow.
Fisher & Paykel was suitably thrilled with its whitegoods win.
“We are delighted to win the Most Trusted Whitegoods Brand Award ahead of all our leading competitors,” said Fisher & Paykel national marketing manager Peter Russell.
“The win clearly demonstrates Australians identify the Fisher & Paykel brand with reliablity, thoughtfulness and innovation and one which offers genuine after sales customer service – all key Fisher & Paykel brand attributes.”
This year Band-Aid was the survey’s most trusted brand, pipping perennial strong performers like Cadbury, Panadol, Sony and Colgate.
In the foodie category, Maggie Beer was in 15th place, MasterChef winner Julie Goodwin at 32nd place and judge Matt Preston in the 68th spot.
Top sportsmen were Glenn McGrath (9th place), Layne Beachley (20th) and Ricky Ponting (34th).
Experiencing their biggest falls in the rankings were former Victorian Police chief Christine Nixon (down 28 places to 65th), model Jennifer Hawkins (down 19 places to 54th place) and Kevin Rudd (down 17 places to 81st place).