A new Vision from AMD

By Paul Hayes

SYDNEY, NSW: Current.com.au yesterday attended a special refresh launch of AMD’s (Advanced Micro Devices) Vision Technology platforms for desktop and notebook computers.

On hand at the launch were suppliers and AMD partners such as Asus, Toshiba, Acer, Lenovo, HP, Dell and Altech.

Originally introduced in October 2009, the Vision platform is designed to simplify the computer buying process at the point of sale by focussing on what consumers actually want from their PC, rather than the technical specifications of a given machine.

“We seem to forget about why we actually make this technology in the first place – for consumers,” AMD country manager of Australia and New Zealand, Brian Slattery, told guests at yesterday’s launch.

“The Vision logo is a seal of approval for consumers that this PC will do what they want it to do.”

Now available are four levels of Vision, with each designed to cater to a specific portion of the consumer market depending on how advanced they are with their PC. The different levels are Basic, Premium, Ultimate and Black.

According to Slattery, these new platforms will help retailers at the point of sale because consumers know what they want and they will now be able to more easily make an informed choice, regardless of their technical knowledge.

“Customers don’t necessarily care about all of the (technology) benchmarks. The vast majority just know how they want to use their computer.”

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