By Paul Hayes
SYDNEY, NSW: Sanyo has made a bold move in the NRL heartland with the announcement the company will sponsor the new Greater Western Sydney (GWS) AFL team.
As ‘major campaign partner’, Sanyo will sponsor the GWS team in the 18-months leading up to the club’s entry to the AFL, with the to be prominently displayed at all key club events, including the announcement of playing and coaching personnel, and all venue announcements.
The news comes after last month’s announcement that the company extend to its existing major sponsorship of the NRL’s Penrith Panthers.
“Along with our ongoing commitment to Panthers, Sanyo’s brand in the Western Sydney region will strengthen beyond both codes,” said Sanyo Oceania’s president and managing director, Bill Crichton.
GWS chief executive officer, Dale Holmes, is happy with the partnership.
“We are extremely proud to welcome on board Sanyo as our campaign partner.
“Sanyo has been a long time supporter of the communities of Greater Western Sydney and we look forward to working together to strengthening that support over the coming 18 months.”