Even though the new iPhone 4 will be getting all the headlines today, LG Australia has boldly attempted to take on the competition with the launch of its first Android smartphone, the GW620.

According to Nathan Dunn, general manager, mobile communication, LG Electronics Australia, the new handset has a strong focus on social networking.

“The LG GW620 is our first Android phone and we’re very proud of its social networking capabilities,” he said.

“It has become increasingly important for many Australians to connect via the internet to a growing number of social networking sites, providing a convenient way to keep in touch with family, friends and co-workers. The LG GW620 has been designed to ensure that users will be better connected than ever before.”

In terms of specifications, the LG GW620 features a slider QWERTY keyboard, resistive 3-inch touchscreen, and access to the over 60,000 apps on the Google Marketplace.

As for its social networking prowess, it includes a Social Networking Manager which integrates networking sites like Facebook and Twitter. An ‘Auto Face-Tagging’ and ‘Face to Action’ technology also makes tagging and uploading photos even easier.

The LG GW620 is available now through Crazy John’s dealers for $299 prepaid and at Telechoice dealers on a $29 Cap plan.