PMA Insider with all the leading brands in Melbourne

By Paul Hayes in Melbourne

MELBOURNE, VIC: today attended an exclusive ‘Sneak Peek’ to see first hand what digital image suppliers have on offer at this year’s PMA Digital Life Expo in Melbourne.

The range of new products covered a range of digital image categories, such as 3D, interchangeable lenses, underwater cameras and even a return to action from Polaroid and its iconic instant printing.

In keeping with one of the hottest developments across consumer electronics, Fuji is showing he FinePix Real 3D camera which, in what it says is a world first, doesn’t require the use of special glasses to properly view the images.

Also on display was a unique Fuji technology called Pet Detection, which the company said is designed for pet lovers and allows them to specifically focus on te face of their cat or dog.

GE is set to show off its latest range designed with simplicity and style in mind.

According to the company, Create cameras from fashion designed Jason Wu have been designed with women in mind and feature a user-friendly design with simpler still image and video buttons.

PMA will be the launch of two new Samsung products, including the new flagship EX1, which incorporates a range of advanced features such as a high performance image sensor and 24-millimetre ultra wide-angle lens, into a compact body.

In addition, Samsung’s new high-speed WB2000 is a 10-megapixel compact camera with 11080p, Full HD video recording.

Olympus has brought two new lenses to PMA, including one for what it calls ultra wide angle, as well as a new underwater housing that will be available for less than RRP $1000 but is capable of reaching depths of up to 40 metres.

PMA was a celebration of sorts for Canon, with the company celebrating the 10th anniversary of its Ixus range of digital cameras.

In honour of this occasion, Canon not only handed out anniversary cupcakes, but also showcased its latest addition to the range, the Ixus 300 HS, featuring a high sensitivity system designed to improve images in low light situations.

The Sneak Peak also saw the return of Polaroid to the market with the Polaroid 300, a brand new version of its well known and loved instant photography camera.

The company also had new digital version, that also instantly printed images, but on photographic paper, the Polaroid PoGo, which utilises ZINK (zero ink) technology.

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