Whirlpool goes Mexican with new promotion

By Paul Hayes

MELBOURNE, VIC: Whirlpool’s latest consumer promotion has placed the company right in the middle of the cooking craze sweeping through the country, but has added a Mexican flavour.

Running until the end of June, the Whirlpool/Mission Foods promotion is offering a grand prize of a Whirlpool kitchen makeover with a $10,000 appliance package, as well as 20 magazine subscription runner-up prizes.

Entrants will be eligible after buying two different Mission Mexican products from the Kit, Tortilla or Corn Chip range and registering their details online.

Advertising for the promotion will appear in four different publications: Masterchef; Sunday Magazine; Woolworths Australian Good Taste; and Super Food Ideas, as well as online at taste.com.au.

The promotion banner is laid out alongside four separate Mexican recipes using Mission Foods products, and displayed on a page online at taste.com.au.
 

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