Big players enter DAB market with Sanyo and LG releasing new products

By Patrick Avenell

SYDNEY, NSW: Sanyo has today announced the release of three new DAB+ digital radios. The range consists of a portable model, a clock radio and a microsystem.

Digital radio has slowly been gaining traction in the Australian marketplace since the launch of the new DAB+ format in May last year. For the first 12 months, the market was supplied primarily by specialist and niche players, but this release from Sanyo, coupled with LG’s new DAB+ stereo system, indicates that the bigger audio manufacturers are now sensing the opportunities available in this new category.

Sanyo has three new DAB+ systems: the RPDB1 digital portable radio (RRP $129), the RMDB5 digital clock radio (RRP $129) and the DCDB10 micro system (RRP $249).

Sanyo Oceania MD Bill Crichton said these new units enabled consumers to reach a broader range of channels that that available on traditional AM and FM bands. Furthermore, he said the quality of the audio was greatly improved by using digital technology.

“Sanyo’s outstanding new digital radio DAB+ range offers consumers an easy, innovative and simple way to access radio in their own homes,” Crichton said.

“Sharper sound and improved reception are just some of the fantastic features Sanyo now offer the Australian public.”

Meanwhile, LG has released details of its new DAB+ system. The LG DVD Microsystem with DAB+ (FB164DAB) features 3-way stereo speakers, USB input and recording, an iPod dock and portable audio input.

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