Harvey Norman’s leadership praised, but rival retailers come out on top

By Patrick Avenell

SYDNEY, NSW: JB Hi-Fi may have been named the most reputable corporation in Australia, but a number of other retailers were also up there as brands of note, with Harvey Norman receiving praise for its leadership.

Earlier this week, AMR Interactive released its annual 2010 Corporate Reputation Index. JB Hi-Fi scooped the pool, finishing in the top spot overall, as well as placing in the top three for Products, Workplace, Governance, Performance (#1), Innovation and Leadership.

Not far behind were two more Australian retail groups: David Jones at #8 and Harvey Norman at #19. David Jones scored best in the Products category, in which it place fourth; whilst Harvey Norman’s Leadership is considered its strongest suit, placing third in that category.

Supermarket giant Woolworths, which owns the Dick Smith chain of consumer electronics stores, was placed at #16 on the overall list, one behind Myer. The Westfield Group, which owns and runs the shopping complexes that many of these stores call home, is at #26. Coles parent company Wesfarmers was #7 on the list.

Selected placings:

1. JB Hi-Fi
5. Australia Post
7. Wesfarmers (Coles)
8. David Jones
15, Myer
16. Woolworths
19. Harvey Norman
26. Westfield Group

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