Uniden focuses on new products at annual conference

By Patrick Avenell

SYDNEY, NSW: Uniden held its annual sales and marketing conference in Sydney over the weekend past, with the delegates from Australia and New Zealand concentrating on strategies to promote its new range of products.

It’s been a hectic 12 months for the local team, with Uniden releasing a multitude of new products, in categories such as digital wireless surveillance, wireless power, laser projectors, Bluetooth handsets and HD set top boxes.

“The Uniden conference was an ideal opportunity to showcase and discuss the fresh new range of products as well as reassess our sales and marketing strategies to ensure Uniden continues its success at store level,” said Uniden managing director Kunihisa Ishii.

“We have had a very successful 12 months and want to ensure we continue to move forward with our dealer partners.”

Ishii used this conference to bestow two awards on his team for outstand performances. Senior national marketing executive Brad Hales and national business development manager Vic Sacco bagging one gong each for their service to the company.

The Uniden sales and marketing team.

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