Samsung Electronics absorbs Digital Imaging affiliate

Samsung Electronics has announced that it will no longer run a separate Samsung Digital Imaging affiliate for its global operations. The recent merger means that all digital cameras and imaging technologies will now fall under the Samsung Electronics brand.

According to Samsung, the merger was approved by shareholders on 23 February 2010 at its Annual General Meeting in Suwon, Korea.

“This union will advance our goal of becoming a global leader in the digital imaging market through the enhancement of synergies and competitiveness in all areas of our business,” said Sanjin Park, CEO of Samsung Digital Imaging.

“We want Samsung to be recognised as a leader in digital imaging, just as we are now acknowledged as an innovator in mobile handsets, TVs and other product areas.”

The new merger will see Samsung Digital Imaging’s core competencies of optics and lens technology combined with Samsung Electronics’ strength in marketing, design, software and supply chain management.

“In 2010, Samsung will continue to introduce the world’s first and best products with user-centred innovative designs and features that meet consumer’s needs, pioneering the evolution of digital imaging and the industry as a whole,” he said.

Park said that Samsung aims to achieve a digital camera market share of 20 per cent with sales of 5 trillion Korean won by 2012.

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