Sony Ericsson hoping Android phone can compete with Apple, HTC

By Paul Hayes

SYDNEY, NSW: Sony Ericsson has today announced the launch of the Xperia X10, the company’s first Android handset and flagship phone for 2010.

The Xperia X10 is the key handset in Sony Ericsson’s ‘Fab 5’ series of mobile phones and, according to the company, is designed to deliver the best user experience in communication, social media and entertainment in one location.

The phone features the Timescape and Mediascape applications, both featuring the integration of the Infinite button, which Sony says can automatically recognise connections between contacts, content and media.

Timescape brings together all recent mobile and online communication, including Facebook and Twitter updates, photos, missed calls, emails, and SMS messages, and orders them onto a 3D scrolling menu. The Infinite button then lets users access all communications with a single person in one place.

The Mediascape application allows users to access music, photos and videos by pulling online and stored content all onto the same screen. Users can press the Infinite button when listening to a song and see related content about that artist, as well as albums, songs and video content from YouTube and Google.

“We are delivering a true, open world of entertainment with our unrivalled social networking capabilities, media features and choice of the most popular applications on Android marketplace,” said Sony Ericsson Oceania managing director, Brendan Johnston.

The Xperia X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100 and will be available for RRP $1,099.
 

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