Australiana the key to new Lumix Life competition

By Patrick Avenell

SYDNEY, NSW: Panasonic Australia used the launch of its two new Micro Four Thirds cameras to kick off the second instalment of its Lumix Life competition. This competition gives amateur snappers the chance to be published in a photo journal, have their work displayed in an art gallery and win a new high end camera.

The theme for the 2010 event is Focus On Australia. Unlike in 2009, when entrants could submit images from all over the world, the challenge this year is for photographers to capture an image that is uniquely Australian or in some way encapsulates this continent.

Lumix brand ambassador and all-round good egg Ken Duncan will be one of the judges, and one of the entrants, as he and several of his professional photographers will also be submitting images towards the show and the book that will be published at the end of the year. Also joining in will be unofficial Lumix ambassador Ray Martin, who is a self-confessed Lumix tragic.

All non-professional entrants to the Lumix Life competition will be in the running for one of three Lumix DMC-GF1s. These will be given away each month between April and June 2010. The criteria for winning is characterised by four key points: artistic merit, technical competency, photographic quality, and being captured in Australia.

Any proceeds from the publication of the Lumix Life book will be directed towards the Walk a While organisations, which is focused on providing arts education to indigenous Australian youths.

The Lumix Life website can be accessed here.

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