Woolworths expands Everyday Mobile offering

In August 2009, Woolworths launched Everyday Mobile with the aim of offering consumers a cheap and easy to understand prepaid mobile option. Due to its popularity with consumers, the company has expanded its service with a new plan.

Graeme Veitch, head of Woolworths Everyday Mobile, said that the company’s entry as a telecommunications provider has been a success.

“Our Everyday Mobile service has been a real hit with customers. The simplicity of the service appeals to a large group of Woolworths shoppers with strong sales in Woolworths and Big W in particular,” he said.

The latest addition to the Woolworths offering is the Chatterbox plan, which will be available alongside the current Everyday Mobile Simple Saver plan. The plan will entitle customers who recharge their Chatterbox mobile plan with $30, to then receive a further $30 bonus credit for standard talk and text.

“Customers now have even more choice from Woolworths Everyday Mobile. They can select a long 100 day expiry Simple Saver plan with great rates or choose the new Chatterbox plan, with the same great rates but added bonus credit,” he said.

“Chatterbox customers will be able to make more standard calls to other networks with the $30 Chatterbox recharge than with any other $30 or $29 recharge.”

Veitch said that Woolworths will continue to develop more plans in the future.

“We are committed to delivering customers the best value across all our products in all of our stores,” he said.

“Woolworths Everyday Mobile delivers great value to customers and we will continue to develop mobile plans based on our customers’ needs.”

For anyone who wants to use Woolworths Everyday Mobile services, they must first purchase a $2 SIM card, which can be used in any unlocked mobile handset.

Customers can recharge their account online, over the phone or at more than 2,00 stores around Australia including, Woolworths Supermarkets, Safeway, Big W, Dick Smith, Dan Murphy’s, BWS stores and participating Caltex Woolworths co-branded fuel outlets.

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