Sharp expands presence in LED TV market

Sharp Australia announced this morning that it will expand its current AQUOS LED backlit LED TV range with an addition of three new models. One will include an integrated Blu-ray player.

According to Sharp, the LE700X range will now include 46- and 52-inch models and the LB700X range has added a 46-inch model with integrated Blu-ray player.

All of Sharp’s new LED panels are being promoted as highly energy efficient, especially when compared to traditional LCD TVs. Sharp said that the new 46-inch model will deliver greater energy savings with a low power consumption of 139 watts. The 46-inch panel has a six-star energy rating and the 52-inch has a seven-star rating.

Sharp’s AQUOS LED System, is the company’s latest technological advancement. The integration of an X-Gen Panel, advanced pixel control and Ultra Brilliant LEDs creates what Sharp is calling ‘crystal clear images and a superior level of picture quality’.

Other features include a dynamic contrast ratio of 2,000,000:1, Advanced Pixel control, 1080/24P signal input and Fine Motion Advanced Technology for an 100/120Hz frame rate conversion and 4ms response time.

The LB700X also includes an integrated Blu-ray player featuring BD LIVE capabilities, and Ethernet network connector and a USB terminal for added local storage.

All models in the new AQUOS range feature HDMI x 3, AV-In x 2, Component x 2, S-Video In, PC In as well as AV, Optical Audio and headphone out terminals.

The recommended retail price for Sharp’s range of AQUOS LED backlit LCD TVs are as follows:

LC-40LE700X – RRP: $2,299
LC-40LB700X – RRP: $2,599
LC-46LE700X – RRP: $2,599
LC-46LB700X – RRP: $2,899
LC-52LE700X – RRP: $3,899

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