Panasonic Australia has just announced its latest consumer promotion where it will give away a bonus Blu-ray player and six months movie rental to consumers who buy any Panasonic Viera Full HD Plasma TV.

According to Panasonic, the bonus gift pack is valued at RRP $418.70 and includes a Panasonic DMP-BD65 Blu-ray player and a Quickflix rental voucher. There are 20,000 gift packs available and the offer will run from 13 February, 2010 until 31 March, 2010.

Matt Pearce, Panasonic group marketing manager, Viera commented on the new promotion.

“Now, family and friends can watch their favourite Blu-ray titles and enjoy stunning Full HD home cinema with amazing image quality on their big screen Plasma TV,” he said.

A 15-second TV commercial and in-store signage will be used to support the campaign, as well as advertising in major metropolitan newspapers and online via Panasonic’s Facebook and Twitter site.

To claim the bonus gift, consumers need to register their claim online at www.panasonic.com.au/vierabluray. $25 will be charged to the consumer for postage and fulfilment on submitting their claim.

Once the promotion goes live, consumers can check how many bonus gifts remain by visiting the Panasonic website or sending a SMS with the word ‘BLURAY’ to 0429 826 687.