Australia’s leading online DVD and movie subscription company, Quickflix, has once again boosted its subscriber base as consumers turn their back on traditional video stores. The company also hinted at the future release of an iPhone app.
According to the release issued to the Australian Securities Exchange, Quickflix Limited now has a subscriber base of 43,000 members as of 13 January 2010. The month of December proved to be a successful month for the company setting a new record for monthly gross sign-ups with 7,800 new members.
The surge in sign-up numbers has been reasoned to a Christmas promotional campaign, which also resulted in a new record of 680 new sign-ups achieved in one day.
Some other highlights for the month of December included a 13 per cent boost in subscribers to 41,027 at 31 December 2009 (+48 per cent YOY), paying subscribers were up 8 per cent to 35,555 (+39 per cent YOY), revenue receipts of $1.84 million and operating payments of $2.4 million, net operating and investing cash outflow of $0.56 million for the quarter and net cash of $1.19 million.
Stephen Langsford, Quickflix executive chairman, commented that the company will be launching an iPhone app in the near future.
“We will be shortly launching an Apple iPhone application that will allow customers to search, select and manage their movie and TV series preferences wherever they are,” he said.