Sanyo confirms Apple-backed iFrame Aussie release date

By Patrick Avenell

SYDNEY, NSW: Sanyo will be releasing its Apple-backed iFrame to the Australian market in March this year. The First Full HD movie camera specifically designed for Mac users will be originally sold through mass merchants, with distribution discussions currently taking place.

This news was revealed to Current.com.au today by Sanyo Oceania president and managing director Bill Chrichton. The product is expected to be launched in the US next month.

The product will be Sanyo-branded, but with the Apple logo on the packaging: details of which were nutted out when Crichton met with Apple executives in San Francisco earlier this month. This video camera is unique in that it allows high speed data transfer between the camera and one’s computer, especially Macs.

Crichton could only confirm one retailer to be stocking the product, Camera House, although he did say that discussions were currently taking place with Dick Smith and Apple’s distributors. It is not yet known if the iFrame will be sold in Apple stores around the country.

Local pricing is not yet finalised, but Crichton said it would be “affordable”. If the speculated US$299 price is accurate, and indicative of international pricing, the unit will be around AU$330.

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