Betta Electrical has reported that sales of small appliances and novelty gifts over the Christmas period has exceeded expectations with items such as toasters, grills and kettles proving the most popular.
Tracey Cosgrove, portable appliance category manager at Betta Electrical, commented on the strong sales across the group’s 200-plus stores and the role promotions have played in increasing demand.
“Pre-Christmas sales of small appliances have exceeded all expectations within our stores,” said Cosgrove.
“We’ve had several promotions running throughout December which have stimulated sales and we’ve been delighted with the response from consumers. The redemption rates for these promotions have already exceeded those experienced at the same time last year.”
Two particular promotions that Betta has seen tremendous results with include the Sunbeam Pick A Pressie promotion, where customers who buy selected Sunbeam products receive either a Betta Electrical gift voucher or a fuel card valued up to $100; and a Breville promotion where customers receive a Coles grocery card to the value of $100.
“Adding value at the Christmas period is working very well for our stores. Promotions such as these get our stores out of the discounting cycle and help maintain and protect margins,” said Cosgrove.
“Many consumers are this year flocking to buy useful gifts like small kitchen appliances, especially when there is a bargain or a gift associated with the item.”