At its Capital Markets Day event in Helsinki, Nokia has outlined its key targets and forecasts for 2010. In addition to this, the company highlighted that it expects the entire mobile device industry to grow approximately 10 per cent in volume in 2010.
Nokia CFO, Timo Ihamuotila, commented on the state of the industry and how Nokia is positioned amongst its competitors.
“Going into 2010, the overall mobile devices market is stabilising and it is growing more in the areas where Nokia has competitive advantages,” said Ihamuotila.
“We believe that by executing on the operational priorities we have set, Nokia will be competitive in both mobile phones and smartphones and will improve its value share.”
Nokia expects its volume market share to remain flat in 2010, whilst its share in the value market is expected to grow slightly in comparison to 2009. Nokia CEO, Olli-Pekka Kallasvuo, also discussed the company’s focus on improving the user experience for its customers.
“In 2010, we will drive user experience improvements, and the progress we make will take the Symbian user interface to a new level,” said Kallasvuo. “As an operating system, Symbian has reach and flexibility like no other platform, and we have measures in place to push smartphones down to new price points globally, while growing margins.”
“I see great opportunity for Nokia to capture new growth in our industry, by creating what we expect to be the world’s biggest platform for services on the mobile.”