Telstra CEO David Thodey has just announced various organisational changes, which are planned to help the company improve customer service, invest in innovation and grow in key markets.

“Today I am taking another step to organise Telstra around our core strategy: to compete in the fastest growing markets in Australia and overseas, lead the industry by investing in new products and services, and deliver a better experience for our valued customers,” he said.

The key changes to Telstra include:

-Justin Milne and Philip Jones will head two new product units to compete in both fixed and mobile markets.
-Creation of a new International unit, headed by Tarek Robbiati.
-Consolidation of network, technology and IT functions and the appointment of Michael Rocca as acting chief operations officer.
-Appointment of Robert Nason to lead a new Customer Satisfaction, Simplification and Productivity unit responsible for improving customer service.
-Creation of an Operating Committee, where the heads of customer facing and product units will meet weekly and focus on business performance.

In addition to this, Thodey also announced that Holy Kramer has decided to leave her position as group managing director, Telstra Product Management.

“I would like to thank Holly for her contribution to the company during a time of incredible change. She has done a tremendous job managing the development and lifecycle of our domestic product portfolio,” he said.

“Everyone at Telstra wishes her every success in her future career.”

Thodey highlighted that Telstra’s product portfolio would divide into two specialist groups: PSTN, Fixed Broadband, BigPond and Media to be headed by Justin Milne; and Wireless, Data, Applications and Services to be headed by Philip Jones on an acting basis.

“These new groups will help us focus on opportunities in markets that are most important for Telstra’s future, like the ‘digital home’,” he said.

“This structure will allow us to continue to innovate and provide leading-edge products and services that meet our customers’ needs.”