Logitech slashes prices of its audio range, moving to volume strategy

By Patrick Avenell

SYDNEY, NSW: Logitech Australia has this morning announced a series of significant price reductions across products in its audio range. In total, 13 products have had their RRPs cut, with reductions of up to 40 per cent off.

These price drops, which focus on the Ultimate Ears and Z-series ranges, will take effect from tomorrow, Tuesday 1 December 2009. Logitech ANZ director George Sand said the price drops were part of a new volume strategy.

“Since its launch into Australia in late 2008, the Ultimate Ears consumer range of earphones has been a great success,” Sand said. “At Logitech we are active in reaching the price points that will enable these high quality products to go to mass market, and we are happy to have achieved this in time for Christmas. Hopefully shoppers will be able to add something extra into their Christmas stocking this year.”  

The new prices are as follows (price drop in brackets):

Ultimate Ears Loud Enough, RRP $39 (34 per cent)
Ultimate Ears METRO.Fi 170, RRP $69 (30 per cent)
Ultimate Ears METRO.Fi 170vi, RRP $89 (31 per cent)
Ultimate Ears Metro.Fi 220, RRP $99 (34 per cent)
Ultimate Ears Metro.Fi 220vi, RRP $119 (34 per cent)
Ultimate Ears Super.Fi 4, RRP $149 (35 per cent)
Ultimate Ears Super.Fi 5, RRP $249 (34 per cent)
Ultimate Ears 700 Noise Isolating Earphones, RRP $299 (25 per cent)
Ultimate Ears Triple.Fi 10, RRP $499 (33 per cent)
Ultimate Ears Triple.Fi 10vi, RRP $529 (21 per cent)
Z320 Speaker System, RRP $79 (39 per cent)
Z520 Speaker System, RRP $149 (40 per cent)
Z323 Speaker System, RRP $99 (34 per cent)

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