The difference is clear with new Morphy Richards Illuma toaster

By Martin Vedris

MELBOURNE, VIC: Just like the kettle of the same name, the Morphy Richards Illuma Toaster is stainless steel until you turn it on and it transforms into a fluorescent blue see-through number. And to promote it Morphy Richards promises to ‘illuminate’ your day.

When not in use, the Illuma Toaster is polished stainless steel but when you switch it on, the stainless steel changes to a fluorescent blue illumination. Morphy Richards first introduced the Illuma Kettle with the same feature to the Australian market in December 2007 for a Mother’s Day 2008 launch.

In addition to the striking looks, the Illuma Toaster offers eight variable levels of browning, deep self-centreing slots and a removable crumb tray. There is also a bagel or crumpet function for thicker slices. The price is RRP $129.95 and it comes with a two-year guarantee.

To promote the Illuma Toaster launch, Morphy Richards is giving Australians the ultimate chance to illuminate their day. All people have to do is go to the website, nominate who they would most like to have tea and toast with, and they could win tea and toast with their favourite Australian celebrity.

The Morphy Richards Illuma Toaster is now available at selected retailers across Australia including; Clive Anthonys, Clive Peeters, Domayne, Harvey Norman, Retravision and The Good Guys.

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