Toshiba Australia this morning launched its latest range of LCD televisions into the market. The line-up consists of eleven new models across four ranges.

Revealed at the Toshiba office in Sydney this morning, the company showed off the impressive new range which includes three series of LCD, as well as LCD TV/DVD combo units.

The range of Toshiba LCD TVs feature ‘AutoView’ and ‘Resolution +’ technologies as well as the new Dolby Volume function. Demonstrated at the launch this morning, ‘Dolby Volume’ is designed to automatically adjust the volume when the situation changes.

An example of how the ‘Dolby Volume’ function can be used is when a movie or TV show transitions into an advertisement ans the sound level can change dramatically. The new feature will recognise when this happens and change the volume for you.

Mark Whittard, general manager, Toshiba ISD commented on the company’s strong performance in the sector.

“Since entering the AV market two and a half years ago we’ve made significant inroads in building our market share,” he said.

“Introducing today’s new LCD models is another significant step towards growing the AV business even further. “By adding more innovative technologies into our line-up we aim to deliver an outstanding entertainment experience for our customers.”

One of the new benefits of the range of Toshiba LCDs is its excellent energy efficiency, and among the line-up is Toshiba’s first six star Full HD LCD TV.

The ZV600A, XV600A and RV600A all feature Toshiba’s Clear Scan 200Hz technology, Audyssey EQ, Instaport and SD card/USB inputs for music, picture and movie playback .

Also in the range are the new DV615Y LCD TV / DVD combo models which are available in three screen sizes (19, 22 and 26 inch), and are being promoted as the perfect TV for a bedroom or study.

The complete range includes:

ZV600A range – 427V600A (42 inch, RRP $3,299), 47ZV600A (47 inch, RRP $3,959) and 55ZV600A (55 inch, RRP $5,169).

XV600A range – 42XV600A (42 inch, RRP $2,749), 46XV600A (46 inch, RRP $3,399) and 52XV600A (52 inch, RRP $4,399).

RV600A series – 42RV600A (42 inch, RRP $2,199) and 46RV600A (46 inch, RRP $2,999).

DV615Y series – 19DV615Y (19 inch, RRP $849), 22DV615Y (22 inch, RRP $949) and 26 DV615Y (26 inch, RRP $1,049).

All units will be available throughout October.