This morning Sony Computer Entertainment Australia celebrated the worldwide launch of the new PSPgo console and the newest addition to the world’s most popular racing simulator, Gran Turismo.
In Sydney this morning, SCEA kicked off the launch with a special event where celebrity rev heads tested their driving skills in a virtual race.
Grant Denyer, Tom Williams and George Houvardas were all on hand at the event alongside their real life dream car. Grant Denyer’s weapon of choice was the Mini JWC Coupe, Tom Williams chose the Lotus Exige Cup 260 and George Houvadas the Lamborghini Gallardo Spyder.
The purpose of the event was to promote the simultaneous launch of the new PSPgo and Gran Turismo racing title.
The PSPgo is the new addition to the Playstation Portable family and has scrapped the UMD drive found in previous models. The purpose of this is to promote the benefits of digital downloads, which can be stored on the in-built 16GB hard drive.
“PSPgo is the best choice for today’s on the move consumer who prefer not to carry around physical media and are looking for ultra-portable, on-demand digital entertainment from games, to music and video,” said Michael Ephraim, managing director SCEA.
“Now smaller than ever, the cutting edge design of PSPgo means it has never been easier to have your world of digital entertainment in the palm of your hands.”
All consumers who purchase the new handheld console will receive Gran Turismo absolutely free for download on the Playstation Store. The new instalment to the most popular racing game in the world, offers gamers a selection of 800 cars, 35 tracks and for the first time is designed specifically for the PSP and PSPgo consoles.
Both are available right now, the PSPgo will come in at an RRP of $449 and Gran Turismo (available via digital download and UMD) is valued at RRP $79.95.