It’s Back! And it’s free! A PlayStation 3 with a Bravia LCD

By Patrick Avenell in Shunde

SYDNEY, NSW: Sony Australia today announced the return of its uber-successful free PlayStation 3 promotion with purchases of selected Bravia LCD TVs.

A similar promotion last year, just before the Beijing Olympics, was incredibly successful, overshadowing the promotional efforts of its TV rivals.

In a release to media this morning, Sony Australia said it would commence its giveaway tomorrow (Thursday 22 October 2009), with 25,000 PS3 Slims to be awarded to consumers, via redemption, with the purchase of Bravias retailing for between RRP $2,199 and RRP $8,499. This promotion will run concurrently with Sony’s 3-year warranty offer across its Bravia range.

In a further nod to the consumers this Yuletide, Sony Australia has issued a guarantee that if they qualify for one of the 25,000 free PlayStation 3s, it will have the gaming console shipped out to the customer before Christmas Day.

Talking about this is Sony Australia deputy general manager of consumer products marketing, Toby Barbour.

“Entering the Christmas period after a year of financial pressure, now more than ever consumers are looking for quality purchases that deliver value for money,” Barbour said.

“With a Bravia LCD TV, not only are you buying unparalleled manufacturing quality, but you also now have the confidence of knowing your investment is supported by our extended 3-year warranty promotion.

“Our Bravia LCD TV, PS3 and extended warranty combination is undoubtedly the best offer we have ever had in the market.”

The eligible Bravia TVs for this promotion are:

• KDL40W5500 40-inch W Series, Full-HD, 100Hz, LCD, RRP $2,199
• KDL46W5500 46-inch W Series, Full-HD, 100Hz, LCD, RRP $2,799
• KDL40WE5 40-inch WE Series, Full-HD, Eco, 100Hz, LCD, RRP $2,299
• KDL46WE5 46-inch WE Series, Full-HD, Eco, 100Hz, LCD, RRP, $2,899
• KDL40Z5500 40-inch Z Series, Full-HD, 200Hz, LCD, RRP $2,799
• KDL46Z5500 46-inch Z Series, Full-HD, 200Hz, LCD, RRP $3,299
• KDL52Z5500 52-inch Z Series, Full-HD, 200Hz, LCD, RRP $4,499
• KDL40EX1 40-inch EX Series, Full-HD, Wireless, Picture Frame, 100Hz, LCD, RRP $3,499
• KDL46EX1 46-inch EX Series, Full-HD, Wireless, Picture Frame, 100Hz, LCD, RRP $3,999
• KDL52EX1 52-inch EX Series, Full-HD, Wireless, Picture Frame, 100Hz, LCD TV RRP $4,999
• KDL40ZX1 40-inch ZX Series, Full-HD, Wireless, Ultra Slim, 100Hz, LCD TV RRP $4,999
• KDL40XBR45 40-inch XBR Series, Full-HD, RGB-LED, 100Hz Pro, LCD TV RRP $2,999
• KDL46XBR45 46-inch XBR Series, Full-HD, RGB-LED, 100Hz Pro, LCD TV RRP $4,999
• KDL55XBR45 55-inch XBR Series, Full-HD, RGB-LED, 100Hz Pro, LCD TV RRP $8,499

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