LG’s biggest ever consumer promotion in full swing

LG Electronics Australia last month announced its biggest ever consumer promotion where it was giving customers the chance to win 36 BMWs over eight weeks, simply by purchasing one of its premium products. Current.com.au spoke with one of the winners.

Jeannette from NSW, was one of the first few winners to drive away in a new BMW 320i after she purchased a LG 42LH35FD 42-inch Full HD LCD TV.

“To be honest the whole situation is quite surreal,” she said. “I never thought I would win, we only really entered the promotion as an afterthought.”

Jeannette said that she purchased the LG LCD TV because they were renovating their home and needed an upgrade. She highlighted that it was LG’s impressive warranty that convinced them to buy the product over its competitors.

“The promotion wasn’t really what pushed us to buy an LG, it was their three year warranty that really attracted us to the product,” she said.

“In addition to this our son had bought an LG TV in the past and has been very happy with its performance.”

Jeannette said that after this great experience she would definitely look into getting more LG products in the future.

“We are now looking at LG for all of our products, we are very happy with our decision. Who knows maybe I’ll buy another product and go in the draw again,” she said.

The LG Reward Yourself consumer promotion kicked off on 4 September and runs until 1 November, with entries closing 6 November 2009. To go in the running, consumers need to purchase one of LG’s premium products, for the full list visit www.lge.com.au/promotion/drive.

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