New cheaper PS3 smashes sales in Australia

Sony Computer Entertainment Australia has just announced that its new PS3 Slim console has sold 40,000 units in the first two and a half weeks. In addition the company also revealed a new 250GB model set for launch later in the year.

At the Tokyo Game Show, SCE announced that sales of the new PS3 Slim have reached one million units globally, but the news was also good on the local front, with 40,000 units selling in just two and a half weeks.

Michael Ephraim, managing director, Sony Computer Entertainment Australia and New Zealand commented on the pleasing news.

“The new PlayStation 3 slim model has experienced exceptionally strong sales in the Australian market. Its inherently sleek design and more affordable price point are key purchase drivers, but more importantly, consumers are now better informed of the full entertainment benefits of the console, including the excellent Blu-ray playback capability. Australians now demand more out of their total home entertainment experience and the PS3 continues to delivers this, and more,” he said.

“The new PS3 console reached 40,000 units in just two and a half weeks in Australia, and sold through more than 21,000 units in the first 4 days alone. This device was the key contributor to the PS3 platform generating over $30 million of retail value since launch, and we have experienced tremendous support from our retail partners.”

In other news, SCEA also announced that a new 250GB model will be released on 15 October 2009, and will be available in a range of bundles.

The new unit will be shipped with either Unchartered 2: Among Thieves, Ratchet & Clank: A Crack in Time, Singstar Motown or Eyepet. The bundle will come at an RRP of $599.

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