First-look: De’Longhi launches personalised fully auto coffee machine

By James Wells in Berlin

BERLIN: De’Longhi has revealed a new concept in fully automatic coffee machines by creating a product that can detect someone’s coffee preference just from the person’s cup.

The Perfecta Intelligent Cup features a sensor built into the base of the drip tray which reads a microchip built into the bottom of the coffee cup. The microchip tells the machine who owns the coffee cup, how strong they want their coffee as well as how ‘long’ or ‘short’ they like it. Only one setting is allocated to each ‘chipped’ cup and the cups will come with the machine as well as being available as an ongoing consumable.

De’Longhi doubled the size of its stand at this year’s IFA as the German market has become the company’s leading market ahead of Italy. De’Longhi still represents 90 per cent of the German subsidiary’s turnover, with Kenwood representing the remaining share.

De’Longhi has launched Intensa its latest fully automatic coffee machine with a significantly smaller footprint at the IFA 2009 exhibition in Berlin.

Priced at 749 Euros, it is a significant discount to its bigger brother – the Perfecta models.

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