Apple slashes price of iPod touch and shuffle

Apple has announced that its hugely successful iPod touch and iPod shuffle will have a price cut effective immediately.

In a huge morning for Apple, the company has made a shock announcement that it will be reducing its prices across both the iPod touch and Shuffle range.

Firstly the iPod touch will now start at the recommended retail price of $269, which according to Apple gives users not only a great iPod, but also a pocket computer, game player and an access point to the App Store.

“At just $269 the iPod touch is the most affordable gateway to Apple’s revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch,” said Philip Schiller, Apple’s senior vice president of worldwide product marketing.

“You get a great iPod, a great pocket computer with the industry’s best mobile web browser and a great game player, all in this super-thin beautiful enclosure.”

The $269 price tag is for the 8GB model, if consumers are after a little more storage then they can also grab a 32GB model for RRP $399 and a 64GB for RRP $549.

In addition to this, Apple’s iPod shuffle, the world’s smallest music player, will also see a reduction in its price.

The entry level 2GB iPod shuffle will now retail for $79 and the 4GB model is $109. Schiller commented on the exciting news.

“iPod shuffle is the world’s smallest music player and now comes in five great colours starting at just $79,” he said.

“iPod shuffle is so small that you almost forget it’s there, yet remarkably, it holds up to 1,000 songs and talks to you.”

According to Apple, over 220 million iPod’s have been sold around the world and it is now the world’s most popular family of digital music players.

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