Samsung Electronics breaks the top 20 in brand earnings potential

By Martin Vedris

SYDNEY, NSW: Samsung Electronics has achieved its first ever top 20 finish in the BusinessWeek International Top 100 Global Brands index — it is a prediction of the brand’s revenue-generating ability.

According to a statement fro Samsung, the annual index, produced collaboratively by BusinessWeek and Interbrand, has ranked the Korean electronics manufacturer as the 19th most valuable brand in the world on its top 100 list. Samsung is up two places from the 21st spot it achieved in 2008.

BusinessWeek and Interbrand’ assess the value of a brand based on how much revenue it is likely to generate for a company in the future. Interbrand uses analysts’ projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings. The brand values are based on data collected during the 12 months prior to June 30, 2009. For the ninth consecutive year, Coca Cola was ranked first overall.

“We listen to consumers’ feedback and work closely with our partners to instil the passion we have for innovation in everything we do,” said Samsung Australia head of Corporate Marketing, Lambro Skropidis.

“This latest accolade is testament to our hard work and understanding of our markets. We continue to put products and campaigns into place that further build a brand connection with our customers and I look forward to seeing the fruition of these relationships translated into further success next year.”

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