Father’s Day hard drive is no hard sell

By Patrick Avenell

SYDNEY, NSW: How’s this for a sobering thought: there will be dads born in the 1990s celebrating their first Father’s Day this Sunday. Whilst that is sure to make some of us feel old, it also serves as a reminder that a lot of dads these days have never worn a tie, feel happy in thongs sans socks and wouldn’t even know what a Panama hat is.

And so for some dads in the Gen Y demographic, gifts from a different era are required. Iomega channel marketing manager Chester Chiew is currently promoting the eGo 320GB portable hard drive as a Father’s Day gift idea. With young dads, and some of the funkier older ones, more concerned with U2 MP3s than U2 spy-planes, it does make some sense.

“The eGo is the perfect companion for Dad to take his files anywhere with the assurance of a superior rugged portable drive that has style to spare and a compact form,” he said.

Although it somewhat unlikely that a young tyke would find a way to drop dad’s hard drive off a tall building, Chiew said the eGo’s sturdiest was a big selling point.

“It has the best drop spec in the industry, so if they happen to take it up on a high ledge and drop it, they are going to be safe!”

According to Chiew, the eGo drive can store up to 2,000,000, over 9,250 hours of music or 750 hours of video.

Pricing for the Iomega eGo 320GB hard drive starts at RRP $120.

In 1960, a United States U2 spy-plane was shot down over the Soviet Union. The pilot survived, but was held captive for almost two years while the CIA and White House negotiated his release. Eventually he was swapped over a Berlin bridge for a KGB operative caught spying in the United States.

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