By Patrick Avenell
SYDNEY, NSW: A delighted De’Longhi Australia has announced two design wins in the recent Australian International Design Awards (AIDA), held at the Docklands in Melbourne.
After receiving an Australian International Design Award for the De’Longhi Nespresso Lattissima Coffee Machine, and a Design Mark for the De’Longhi Perfecta Coffee Machine in the consumer category, De’Longhi marketing manager Jason Haskins said, “The Australian International Design Award is the pinnacle of superior design and innovation. Naturally we’re delighted to receive two”.
AIDA judges have a reputation for being very picky about the products they recognise. Anecdotal evidence has it that the judging panel has, in the past, test driven the cars, jumped on the trampolines, and worn and washed the socks that claim to cool your feet, and they enjoyed a nice cup of coffee from the De’Longhi winners.
Haskins reported that all products nominated as finalists in this year’s Australian International Design Awards had to clearly demonstrate a well-executed and thought-out approach to design. He said the judges not only considered each De’Longhi product on its visual and stylistic appeal, but examined its functionality, environmental impact, innovation and human factors.
The De’Longhi Nespresso LattissimaCoffee Machine features an intuitive interface, unique milk tank solution with three dedicated milk buttons, and a patented cleaning function. The De’Longhi Perfecta Cappuccino Coffee Machine utilised the Just One Finger operation. Haskins said this feature uses intelligent technology to create “the perfect balance of coffee strength, aroma, milk and water temperature every time.”
“Now more than ever, consumers are looking for innovative, time and effort saving products that have lasting effectiveness, looks and efficiency. We’re proud to have two De’Longhi products recognised in this way,” said Haskins.