Panasonic has just announced that it is bringing back its ‘1 in 5’ promotion due to popular demand. This time the promotion will give LUMIX customers a chance to win a High Definition Hard Disk Drive Recorder.

Panasonic will be giving away 1,500 DMR-XW350s, valued at RRP $1,099 throughout the promotion, but only the first 7,500 people to register their new LUMIX DMC-FT1 or LUMIX DMC-TZ7 between 1 August and 30 September 2009, will be eligible to win.

“Following the extremely successful ‘1 in 5’ chance to win a VIERA LCD TV promotion, we are now offering consumers further opportunities to shoot, store and share their memories in High Definition with the LUMIX FT1 and LUMIX TZ7,” said Alistair Robins, category manager, mobile AV, Panasonic Australia.

“By combining the stunning image quality of the FT1 or TZ7 LUMIX digital camera with the versatility of the DMR-XW350, it is easy for customers to capture, view and store amazing still and HD video – creating the ultimate High Definition home movie experience.”

The 12.1 megapixel LUMIX DMC-FT1, is waterproof, shockproof and dustproof and comes in four colours: blue, orange, green and silver.

The 10.1 megapixel LUMIX DMC-TZ7 features a 25mm ultra-wide-angle lens and 12x optical zoom, and comes in black only.

Both feature AVCHD Lite High Definition video recording, that Panasonic boasts will produce exceptional quality HD video with greater recording capacity.

The promotion will be supported by a comprehensive radio campaign, strong in-store point-of-sale materials and a promotional website.

To enter, LUMIX customers should visit www.lumix.com.au/connect and play the interactive game for a 1 in 5 chance to win instantly.