New De’Longhi coffee promotion encourages upselling

By Patrick Avenell

SYDNEY, NSW: De’Longhi Australia has just launched a compelling gift-with-purchase promotion to stimulate sales through August and September.

Consumers who purchase one of seven premium De’Longhi coffee machines will also receive, via redemption, one of two appliance bundles. As a way of encouraging upselling, the more expensive the coffee machine purchased, the better the bonus pack the consumer will receive.

In order to redeem the Esclusivo Pack, which is valued at RRP $537, consumers need to purchase one of the following four machines: the Built In PrimaDonna Automatic Espresso Machine (EABI6600, RRP $3,999), the PrimaDonna Avant  (ESAM6700, RRP $3,599), the PrimaDonna (ESAM6600, RRP $3,099) or the Perfecta Fully Automatic Coffee Machine (ESAM5600, RRP $2,799). The Esclusivo Pack is comprised of a 1.5-litre brushed metal blender, 4-slice brushed metal toaster and 1.7-litre brushed metal kettle.

To be eligible for the Breakfast Pack valued at RRP $338, which includes a kettle and a 4-slice toaster, consumers need to purchase one of these three products: Perfecta Cappuccino (ESAM5500T, RRP $2,299), Perfecta Fully Automatic Coffee Machine (ESAM5500B, RRP $2,299) or the Perfecta Easytronic Plus (ESAM5450, RRP $1,599).

This promotion started on 1 August 2009 and will run until 30 September 2009.

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