Kenwood’s mid-year promotion to encourage cross-selling

By Patrick Avenell

SYDNEY, NSW: Kenwood is currently running a gift-with-purchase promotion on a number of iconic products in its kitchen appliance category. There are two bonuses available to consumers, with those spending more money at the retailers getting a more expensive gift.

The promotion, which started on 1 August, has been designed to help floor staff upsell and cross-sell consumers through the Kenwood range.

The top bonus available to consumer is the MPCWO2 cookware set, valued at RRP $649. This pack contains a 22-centimetre Chefpan, a 26-centimetre Frypan, and 16-centimetre, 18-centimetre and 20-centimetre saucepans. To be eligible to receive this bonus, consumers must purchase one of the following premium Kenwood appliances: the Digital Chef Major Kitchen Machine (KM040, RRP $1,399), the Chef Major Kitchen Machine (KM006, RRP $1,199), the Digital Chef Classic Kitchen Machine (KM030, RRP $1,099) or the Chef Classic Kitchen Machine (KM002B, RRP $999).

In the second part of the promotion, Kenwood is offering a bonus Slow Cooker (CP706, RRP $99) for consumers who purchase one of the following appliances or food processors: the Patissier Mixer (KM270, available in a range of colours, RRP $349), the Chef Kitchen Machine (KM315A950, RRP $599), the Chef Kitchen Machine (KM300, RRP $449), the Kenwood FP950 Food Processor (RRP $429) or the Kenwood FP920 Food Processor (RRP $349).

 

Both these gift with purchases are available to consumers via redemption until 30 September 2009.

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