Breville Group Limited has just released its financial results for the year ending 30 June 2009. The Australian arm of the company performed exceedingly well and delivered strong first half performance with further growth in sales and profits.

The Breville Group’s sales in Australia were very encouraging for the period with an increase of 11.1 per cent to $211.9 million and both Breville and Kambrook brands performed very strongly consolidating their positions and growing market share profitability in its key category segments.

EBITDA was also on the rise, with the Group registering growth of 30.8 per cent to $22.1 million. The company attributed this growth to an increase of sales underpinned by the successful launch and sell-through of new product launches and a positive change in sales mix.

The Groups multi-brand strategy was also a key to its success.

“The Group benefited from its multi-brand strategy with Breville performing strongly in the mid to premium priced segment together with solid support for Kambrook’s value orientated offer,” said the company in a statement.

Breville was also very optimistic about its future outlook and outlined that it is currently positioned to deliver an increase in earnings for FY10.

“The Group has maintained its strategic focus on differentiation through continued investment in its design and innovation capabilities to actively respond to changing market conditions and to deliver products that meet and exceed consumers’ needs,” said the company.

“Sales for the first seven weeks in FY10 are tracking in line with expectations. At this point in time however, it is too soon to provide any further guidance given the significance of the key Christmas trading period on the Group’s first half and full year result.”