SYDNEY: At the 2009 ERA Awards, held in Sydney last Friday, a number of leading brands took household appliance awards. Among the winners were the Electrolux Group, Panasonic, De’Longhi, Sharp and Sunbeam.
In the Best Small Appliances category, Sunbeam beat fierce rivals Breville, De’Longhi, Kambrook and Russell Hobbs to the ERA. De’Longhi didn’t leave empty-handed, however, as the Italian brand took home the Best Heating ERA.
It was a good night for the Electrolux Group, with the eponymous brand winning for Best Laundry. Additionally, stablemates Westinghouse won for Best Refrigeration and Best Cooking, while Dishlex won for Best Dishwashers. The night was capped off with Electrolux Home Products winning the overall Best Supplier award.
Discussing Dishlex win in its category is product manager – dishcare, Prue O’Loan.
"We are delighted that Dishlex has won dishwasher brand of the year once again," said O’Loan. "The Dishlex brand has been synonymous with Dishcare in Australia for many years and this award is a tribute to all those in the company who have worked hard to preserving its strong reputation for reliability and quality.
"Our sales teams, in particular, should be recognised for their part in this and maintaining customer relationships in the market place. We strive to support these relationships and are grateful for the continuous support by our retailers – the most important component in this supply chain."
It wasn’t all wins for Electrolux, however, with the iconic brand losing out to Dyson in the Best Floorcare category.
In the Best Personal Care category, Remington won the ERA from Braun, HoMedics, Philips and VS Sassoon.
When it comes to eating leftovers in their lunchbreaks, it seems retailers love zapping last night’s curry in a Sharp. The premium Japanese brand took out the Best Microwaves ERA. Among the non-winners in that category was Panasonic, who instead won for Best Cooling.
Summary of Winners in Household ERA categories:
Sunbeam for Best Small Appliances
Remington for Best Personal Care
Dyson for Best Floorcare
Electrolux for Best Laundry
Westinghouse for Best Refrigeration and Best Cooking
Dishlex for Best Dishwashers
Sharp for Best Microwaves
De’Longhi for Best Heating
Panasonic for Best Cooling
Best Supplier of the Year was Electrolux Home Products
These awards were voted on by the retailers from several retail groups.